Built to Last by Jim Collins and Jerry Porras


“Built to Last” by Jim Collins and Jerry Porras explores the characteristics that distinguish long-lasting and exceptionally successful companies from others. Through a comprehensive study of 18 well-known corporations, the authors uncover key principles that these companies share. They introduce the concept of a “BHAG” (Big Hairy Audacious Goal) and highlight how visionary companies set ambitious long-term goals that guide their actions and decisions. The book also emphasizes the importance of a strong and enduring core ideology, consisting of a company’s core values and purpose, which serves as a solid foundation for its growth and adaptation.

The authors present a framework of key concepts, such as the “Tyranny of the OR” versus the “Genius of the AND,” which encourages companies to embrace seemingly contradictory strategies to find innovative solutions. They also discuss the role of charismatic leaders in shaping company culture and values, while cautioning against the potential pitfalls of overdependence on such leaders. The book’s central theme is that enduring companies go beyond short-term profitability and focus on creating a lasting legacy through a commitment to innovation, adaptability, and a strong sense of purpose.

10 Key Takeaways from Built to Last by Jim Collins and Jerry Porras:

  • Visionary Companies: The authors argue that successful companies have a clear and enduring vision that goes beyond just making money. This vision guides their decisions, strategies, and actions, helping them to weather challenges and stay focused on long-term goals.
  • BHAGs: “Big Hairy Audacious Goals” are ambitious, long-term goals that drive companies to reach for extraordinary achievements. These goals inspire employees, create a sense of purpose, and provide a roadmap for innovation and growth.
  • Core Ideology: The core ideology of a company consists of its core values and purpose. These foundational elements remain consistent over time, even as business strategies and practices evolve. The core ideology provides stability and a moral compass for the organization.
  • Preserve the Core, Stimulate Progress: The authors emphasize the importance of maintaining the company’s core values and purpose while being open to adapting strategies and practices. This balance allows companies to evolve without losing their identity.
  • Clock Building, Not Time Telling: Visionary companies focus on building enduring institutions rather than relying solely on the charisma or leadership of individual figures. They develop systems, processes, and cultures that outlast any single leader.
  • Genius of the AND: Instead of choosing between two seemingly contradictory strategies, visionary companies find ways to incorporate both. They seek innovative solutions that address multiple dimensions of their business, allowing for sustainable growth and success.
  • Cult-Like Cultures: Successful companies cultivate strong organizational cultures that are aligned with their core values and purpose. These cultures attract like-minded employees and create a sense of belonging and commitment.
  • Try a Lot of Stuff and Keep What Works: Visionary companies encourage experimentation and learning from failures. They are willing to explore new ideas and approaches, adapting quickly based on feedback and results.
  • Home-Grown Management: Developing leaders from within the company ensures that leadership understands and embodies the company’s core values and vision. This approach fosters a sense of ownership and commitment to the organization’s long-term success.
  • Enduring Impact: The book emphasizes that visionary companies are not only concerned with profitability but also with making a positive impact on society. They contribute to their communities and the world, leaving a legacy that goes beyond financial success.


“Built to Last” by Jim Collins and Jerry Porras is a compelling exploration of what separates enduring and exceptional companies from the rest. Through in-depth case studies and research, the book highlights the importance of core values, visionary leadership, innovation, and a commitment to making a positive impact. It challenges conventional notions and offers a roadmap for creating organizations that thrive over the long term. The book’s conclusion emphasizes the significance of building companies with a lasting legacy, inspiring leaders and entrepreneurs to pursue greatness that goes beyond short-term success.



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