Common Stocks and Uncommon Profits by Philip Fisher


“Common Stocks and Uncommon Profits” by Philip Fisher is a classic investment book that offers valuable insights into stock market investing. Fisher emphasizes a long-term, fundamental approach to investing, focusing on companies with strong growth potential and competitive advantages. He introduces the concept of the “scuttlebutt” method, which involves conducting thorough research and interviews to gain insights into a company’s operations, management, and industry prospects. Fisher also discusses the importance of understanding a company’s financial statements, management’s philosophy, and its relationship with customers and suppliers.

The book outlines fifteen points that investors should consider when evaluating potential investments. These points cover various aspects of a company, such as management quality, financial stability, growth prospects, and competitive advantages. Fisher emphasizes the need for patience and discipline, advocating for a buy-and-hold approach rather than frequent trading. He also discusses the significance of market psychology, suggesting that investors should focus on the underlying business value rather than short-term price fluctuations. Overall, “Common Stocks and Uncommon Profits” offers a comprehensive framework for investors seeking to make informed decisions and achieve long-term success in the stock market.

10 Key Takeaways from Common Stocks and Uncommon Profits by Philip Fisher:

  • Long-Term Investment Philosophy: Philip Fisher’s book promotes the idea of investing in companies with a long-term perspective. He believes that patient investors who hold onto their investments for the long haul are more likely to see substantial returns. Fisher advises against short-term speculation and urges investors to focus on the potential growth of a company over time.
  • Scuttlebutt Method: One of the distinctive features of Fisher’s approach is the “scuttlebutt” method. This involves conducting thorough research by speaking to various sources related to a company, such as customers, suppliers, competitors, and employees. By gathering insights from multiple perspectives, investors can better assess the company’s strengths, weaknesses, and growth potential.
  • Quality of Management: Fisher places great importance on evaluating the quality of a company’s management team. He believes that skilled and ethical leadership is crucial for a company’s success. Analyzing how management allocates resources, adapts to challenges, and drives innovation can provide valuable insights into a company’s long-term prospects.
  • Competitive Advantage: Fisher advises investors to identify companies with sustainable competitive advantages. He suggests that businesses with strong brand recognition, unique products or services, and efficient operational processes are better positioned to maintain profitability and growth in the long run.
  • Growth Investing: Fisher is a proponent of growth investing, which involves seeking out companies with significant growth potential. He recommends focusing on companies that are capable of expanding their market share, introducing innovative products, or entering new markets.
  • Financial Analysis: Fisher stresses the importance of understanding a company’s financial statements and ratios. By analyzing metrics like earnings, cash flow, debt levels, and return on equity, investors can gauge the company’s financial health and its ability to weather economic downturns.
  • Market Psychology: Fisher advises investors to remain grounded in fundamentals and avoid being swayed by short-term market sentiment. He suggests that emotional reactions to market fluctuations can lead to impulsive decisions that may not align with long-term investment goals.
  • Selective Portfolio: Fisher recommends maintaining a focused portfolio of well-researched investments rather than diversifying excessively. He believes that having a deep understanding of a few companies allows investors to make more informed decisions and capitalize on opportunities.
  • Market Timing: Fisher discourages market timing, the practice of trying to predict short-term market movements. Instead, he encourages investors to stay consistent with their investment strategies regardless of market conditions.
  • Risk Management: While Fisher acknowledges that all investments carry inherent risks, he believes that thorough research and understanding can help investors manage and mitigate these risks effectively. He suggests that informed decisions are key to reducing the potential for losses.


In conclusion, “Common Stocks and Uncommon Profits” by Philip Fisher is a timeless guide that emphasizes the importance of thorough research, long-term thinking, and a deep understanding of the companies in which one invests. Fisher’s scuttlebutt method and emphasis on the quality of management provide practical tools for investors to make informed decisions. The book’s insights on growth investing, competitive advantage, and risk management are particularly valuable for those looking to build a successful investment portfolio. Overall, Fisher’s principles encourage investors to approach the stock market with patience, diligence, and a focus on the fundamentals, setting the stage for more informed and strategic investment choices.



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