Measure What Matters by John Doerr


“Measure What Matters” by John Doerr is a book that introduces the concept of Objectives and Key Results (OKRs) as a powerful framework for setting and achieving goals in both individual and organizational contexts. The book emphasizes the importance of setting clear objectives that align with an organization’s mission and values, and then defining measurable key results that track progress towards those objectives. It provides real-world examples of how OKRs have been successfully implemented by various companies, including Google and Intel.

The book highlights the value of transparency, alignment, and accountability in achieving exceptional results. It guides readers through the process of creating effective OKRs, from defining ambitious yet achievable goals to tracking progress and adapting strategies as needed. Ultimately, “Measure What Matters” offers insights into how OKRs can drive innovation, collaboration, and focus, making it an essential read for individuals and organizations seeking to elevate their performance and achieve meaningful outcomes.

10 Key Takeaways from Measure What Matters by John Doerr:

  • OKRs Foster Alignment: Objectives and Key Results (OKRs) provide a structured way to align an organization’s efforts towards a common mission. By setting clear objectives and measurable key results, everyone understands their role in achieving the larger goals.
  • Ambitious Yet Achievable Goals: OKRs encourage organizations to set ambitious objectives that push boundaries. However, they also stress the importance of setting goals that are realistic and achievable to maintain motivation and avoid frustration.
  • Focus on Measurable Results: Key Results are designed to be specific and quantifiable, ensuring that progress is easily trackable. This focus on measurable results reduces ambiguity and keeps teams on the same page.
  • Regular Check-Ins: Regular check-ins allow teams to assess progress and make adjustments as needed. This continuous feedback loop helps teams stay on track and aligned with changing circumstances.
  • Transparency and Accountability: Sharing OKRs openly across the organization promotes transparency. Teams and individuals take ownership of their goals, knowing that their progress is visible to others.
  • Flexibility and Adaptation: OKRs provide flexibility to adapt to changing conditions. If a strategy needs to shift, OKRs can be adjusted accordingly, enabling organizations to respond quickly to market shifts.
  • Stretch Goals Drive Innovation: By setting stretch goals that challenge the status quo, organizations encourage innovation. Teams are motivated to think creatively and explore new solutions to achieve these ambitious objectives.
  • Cascading OKRs: Cascading OKRs ensures alignment throughout the organization. The high-level objectives set by leadership filter down to individual teams, ensuring that everyone’s work contributes to the overall mission.
  • Learning from Failures: The OKR philosophy views failures as valuable learning opportunities. When a Key Result isn’t achieved, it prompts teams to assess what went wrong and how to improve moving forward.
  • Continuous Improvement: The OKR cycle emphasizes continuous improvement. After each cycle, objectives are evaluated, lessons are learned, and adjustments are made. This iterative process drives ongoing progress and innovation.


“Measure What Matters” concludes by emphasizing the transformative power of adopting the Objectives and Key Results (OKRs) framework. It underscores that OKRs are not just a management tool but a cultural shift that can drive alignment, innovation, and progress at all levels of an organization. The book highlights real-world success stories from companies like Google, Intel, and others that have harnessed the OKR methodology to achieve remarkable results. The conclusion underscores the importance of setting audacious yet achievable goals, fostering transparency, learning from failures, and continuously adapting strategies to succeed in a rapidly changing business landscape. Ultimately, the book’s message is that by measuring what truly matters, organizations can achieve their highest aspirations and make a lasting impact.



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